The Marketing Specialist is responsible for the development and execution of marketing plans for the organization’s products and services. The position also is responsible for measuring and monitoring the effectiveness of marketing initiatives, and continuously improving the application of marketing strategies and tactics.
Develop and execute marketing plans for all product and service lines.
Contribute to the creation and management of a master plan that coordinates and aligns each of the various marketing initiatives across the organization.
Work collaboratively with product owners to develop marketing plans and budgets that will meet or exceed targeted sales and revenues.
Oversee marketing budgets as assigned and make recommendations for necessary corrections, contingency marketing, or other changes.
Utilize metrics to track the impact of marketing programs on revenue and other targets established by the organization. Work collaboratively with membership specialist to ensure a performance driven marketing effort.
Manage the organization’s brand and its use in order to maintain a consistent and purposeful image throughout all product lines, promotional materials and events.
Identify, select and manage external suppliers, negotiate terms, and monitor their effectiveness.
Manage various aspects of marketing strategy
Creative work for printed and electronic materials
Social media platforms and website maintenance
Provide support to sales team for meetings, trade shows, etc.
Maintain communication channel for all customers segments (industrial, foodservice, and retail)
Implement a competitive insight program to aid in the development of future strategies
Minimum of 2-5 years of relevant business experience
Bachelors degree in a Business related field, preferably Marketing or Communications
Computer: Word, Excel, PowerPoint, Outlook office functionality
Familiarity with desktop publishing tools is desired (not required)
General Business & Industry Knowledge: general knowledge of marketing/business, non-profit industry (useful but not required)
Marketing Knowledge: Development of marketing plans/calendar, development of direct mail marketing efforts, understand portfolio of marketing tools – suitability, fit to achieve business objectives (advertising, PR, sponsorships, promotions); familiar with process to develop and implement advertising, integrated marketing programs
Understand marketing plans, financial goals, objectives for lines of business and districts. Take approaches to measure actual results vs. plan/goals
Familiar with basic concepts of customer satisfaction, service delivery, etc.
High proficiency in developing marketing plans
High proficiency in developing direct marketing campaigns
Proven ability to deliver all projects on time and within budget
High proficiency in project management/ project planning
Prioritization/ multi-tasking; time management
Develop integrated marketing plans with goals and metrics
Oral and Written Communication Skills : writing memos/documents, developing copy for flyers, posters, brochures, letters; skilled in both group and one-to one communication
Work cross-functionally and in teams
Interpersonal skills – persuasion and influence
Gather and prepare data for analysis and interpretation of marketing plan results
Listening & Negotiation skills
NBMBAA offers a competitive industry compensation and benefits package. For consideration please send your resume to:
National Black MBA Association Inc.
Attn: Human Resources Dept
1 E. Wacker Dr., Suite 3500
Chicago, IL 60601
Fax: (312) 580-8724