"I get mail, therefore I am," no truth of René Descartes, but surely one endorsed by Neopost USA. The company is the North American arm of Neopost SA, the world's second largest supplier of mailroom equipment. Neopost USA's shipping and mail-handling tools are sold under the Neopost and Hasler brand names, and partnerships with office pros like IKON, through both a direct sales force and dealer network. Products include postage meters, shipping and receiving software, postage accounting systems, address printers, folders/inserters, labelers, and tabbers. The company also offers product consulting, financing, delivery and installation, maintenance, and staff training to commercial and corporate customers.
Neopost USA is one key to its French parent's strategy to increase its direct distribution business. The shift away from using an indirect distribution method is intended to boost customer service, and sales and marketing efforts, resulting in stronger revenues. To this end, in late 2010 Neopost USA's New England unit, created earlier in the year, purchased Big Dog Mailing Products. Big Dog, which distributes mail center equipment in Massachusetts and Rhode Island, reinforces Neopost USA's regional presence with a locally owned and operated company.
Neopost USA's has helped build the parent's US customer base covered by direct distribution from roughly 30% in 2004 to more than 55% in 2011. – less
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