Marketing Specialist
NEXT Financial - Houston, TX

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A. POSITION OVERVIEW
The Marketing Specialist will be responsible for assisting the marketing department in writing materials for both internal and external publications. The ideal candidate has a strong writing ability; works well under pressure and can generate copy quickly. The position demands a high quality of written work. The main responsibilities would include but not limited to developing corporate communications, editing copy, brainstorming marketing ideas, crafting branding messages and assisting in marketing campaign creation. The position would work with other departments to assist in communications or developing website copy as well as helping NEXT representatives develop marketing materials for customer use. The Marketing Specialist will also have the opportunity to work on a New York Times bestselling author marketing and speaking campaign. NEXT’s CEO was listed on the New York Times bestselling author’s list in summer 2012. The Marketing Specialist must have a thorough understanding of the AP style when writing press releases on events or newsworthy items. The Marketing Specialist would be involved in a majority of corporate projects and looked at as an integral member of the team.

C. KNOWLEDGE & SKILLS DESIRED:
Must have four-year degree in public relations, communications, marketing or related field
Must have excellent writing and communication skills
Ability to work under pressure and use creative thinking to develop marketing materials
Proficient in MS Word and AP Style
Must be detail-oriented and highly organized
Comfortable pitching to media contacts
Team-oriented
Independent worker with minimal supervision

Responsible for:
Write press releases, internal communications and external communications, ad copy for print and web. Review, write and edit corporate communications for distribution to customers
Research communities, media contacts, news topics and marketing ideas for effective implementation of events or stories
Coordinating material with other departments for congruent information throughout company
Help implement and develop social media campaigns on both the corporate and representative levels


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