Nexus, which operates the Metro, makes a limited number of trains available to companies and organisations. They can be seen across the system with their distinctive liveries.
Andy Bairstow, Head of Marketing for Nexus, said: "We're excited to add ASDA to our prestigious list of local and national businesses to have their ‘own' Metro train on the network.
"ASDA's commitment to the people of Tyne and Wear, as witnessed by their Northern Pride campaign and the siting of their stores near Metro stations, reflects our own commitment to the region and the provision of a quality service."
Emily Holgate, local marketing manager for ASDA, said: "We are always looking for innovative ways to promote the ASDA brand and Nexus came up with the ideal solution.
"Commuters and other travellers will now be reminded of our ever day low prices and our one stop shop offer each time they travel by Metro." – less–ZoomInfo