January 2013 – Present (10 months)
• Gather market and competitive intelligence using internal and external research sources such as Gartner, Forrester, IDC, Thomson, Bloomberg, Hoovers, company reports etc.
• Created and implemented strategic campaign plans based on my research outputs & latest market technology trends.
• – more... Campaign analysis and recommending campaign adjustments to improve performance.
• Generating the overall report regarding different companies and sectors which includes the financial data analysis, trend analysis, and technology review.
• Creating database, profiling, campaigns, contacting CXOs through email, setting up appointments, support TMs and BDMs, building sales/prospect pipeline, follow ups, report generation. – less