The NPD Group helps its more than 2,000 clients fatten their coffers by giving them the skinny on consumer behavior. A global market research firm, the company offers retail sales tracking services, partnering with some 900 retailers representing 150,000 stores worldwide. It tracks consumer buying behavior through an online panel consisting of nearly 2 million consumers. It offers market insight across numerous industries including apparel, consumer electronics, foodservice, music, and software, and its DisplaySearch business offers market research analysis specializing in the flat-panel display industry. Controlled by CEO Tod Johnson, NPD Group operates through offices in nearly 30 cities around the world.
The company conducts its business in 20 countries with offices in nearly 30 cities.
Like most research companies, NPD Group is attempting to fight the weak economy by growing its industry and regional coverage and expanding through acquisitions. In 2011 it purchased In-Stat, an analyst research company focused on the mobile Internet and digital entertainment industries. The deal complements NPD Group's existing consumer and retail sales tracking services for the technology and entertainment industries, including DisplaySearch.
In 2012, LGI Network (a division of NPD Group) expanded its Tracking Services with the launch of new Retail Tracking Service, which monitors sales of toy products from a diverse range of retailers across brick and mortar and e-commerce channels. The new service captures close to 80% of US retailers, representing nearly 38,000 doors, and will deliver comprehensive coverage of point-of-sale purchasing in 99 toy categories.
The deal enables LGI Network to expand its retailer point-of-sale tracking service (Time Tracker) to include 25 new brands.
In 2010 acquisition of Solarbuzz LLC, an international solar energy market research and consulting firm gave NPD Group a leg up in the renewable energy sector. On the heels of that deal, NPD Group expanded its coverage into another key market when it snatched up LGI Network, a provider of retail point-of-sale data on fine watches and branded jewelry.
Founded by Henry Brenner as Home Testing Institute in 1953, the company changed its name to National Purchase Diary Panel in 1967, later becoming known as NPD Group. Johnson, who joined the firm in 1971, acquired control of NPD when Brenner retired in 1986.