NuCO 2 puts tiny bubbles in the soda. The company supplies liquid carbon dioxide (bulk CO2) for carbonating and dispensing fountain drinks, which differs from the traditional method of carbonation that uses high-pressure CO2. Its more than 130,000 customers include restaurants (Pizza Hut), retailers (Costco), convenience stores (7-Eleven), movie theaters (Loews Cineplex), and stadiums and arenas (Madison Square Garden). NuCO2's services include system installation and maintenance, product delivery, and technical support. Its products are used by 30 million consumers a day. NuCO2 planned to raise up to $200 million in an initial public offering field in 2010. The company had posted a loss of $6.1 million in 2010, compared with an $11.9 million loss for the previous year. Total revenue increased by 7% to $167 million for 2010. NuCO2 had planned to use the proceeds to repay debt and fund growth and acquisitions. However, NuCO2 withdrew its IPO in 2012, citing poor market conditions. The company operates a network of 140 service locations across the US. NuCO2 formed a strategic alliance in 2010 with Praxair Distribution to acquire some 7,500 US customers, along with a long-term agreement to purchase bulk beverage carbonation products. The deal helped NuCO2 to expand its business and stabilize its supply of raw materials. Private-equity firm Aurora Capital spent $485 million to acquire NuCO2 in 2008.