Occipital has grown up a little bit since August 2009. We had survived 2009 by running on fumes and building a shiny stage-1 rocket booster called RedLaser. Back then, we were happy that RedLaser had been installed on 95,000 iPhones. RedLaser has now been installed on over 2 million iPhones. The growth was pure word-of-mouth (see the Newsweek article about it written by Vikas from November 27 2009.) And as we recently reflected with UX Magazine, we learned that user experience was tantamount to success.
2010. We spent the early months of 2010 supercharging RedLaser. We added data feeds, local results, new barcode formats, and we licensed RedLaser's technology to 70 companies including Target. Apple featured RedLaser in a TV ad which premiered at primetime during Lost, scanning a bright red Gaggia Espresso Machine.
It was around this time that we realized RedLaser had outgrown our basement office. Occipital is fundamentally a computer vision technology company, but we had transitioned to spend most of our time fueling a large-scale mobile commerce tool. We started laying the groundwork to scale RedLaser up and away from our core engineering focus, and it was around that same time that we started kicking around ideas with a little company called eBay that just happened to specialize in large-scale mobile commerce tools, which brings us to today's announcement.
Today we're announcing that RedLaser has been acquired by eBay, Inc. We are confident that eBay is a truly better home for RedLaser than Occipital. Not only will RedLaser continue to thrive (now free for the first time on the App Store), but we're also excited to report that the RedLaser SDK and all of the companies it supports will continue and expand under eBay. If you're wondering, Occipital remains a freestanding company and we will not be moving over to eBay. eBay has an entirely new team running RedLaser. – less–ZoomInfo