Web Producer
Organic Valley - La Farge, WI

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Do you know how to make a powerful story come to life on the web? CROPP Cooperative (Organic Valley and Organic Prairie brands) is seeking a Web Producer for its Interactive Marketing Team. The ideal candidate for the position will be passionate about telling the story of the country’s largest organic farmer-owned cooperative and creating a world-class experience for our web visitors.

Essential Duties and Responsibilities:

  • Maintain and update website content through usage of an enterprise content management system (CMS).
  • Coordinate the creation of new web content in conjunction with other internal departments.
  • Assist in the development and execution of integrated digital marketing campaigns.
  • Collaborate with web applications developer to configure and implement web applications and CMS extensions.
  • Monitor and test our websites to ensure they’re displaying properly and providing a good user experience across devices.
  • Utilize visitor tracking and website analytics to create reports for key stakeholders.
  • Stay abreast of industry trends in web design and delivery to support the evolution and innovation of our web properties.
  • Provide recommendations on which new tools, technologies, and services we should be using for our digital marketing activities.
  • Monitor and report on competitor and other brand websites.

Additional Duties and Responsibilities:

Other duties as assigned by supervisor.

Knowledge, Skills and Abilities:

  • Bachelor’s degree in communications or a related field; coursework in computer science or information systems technology preferred.
  • 1-2 years of web management experience or significant online project work.
  • Working knowledge of HTML/CSS/JavaScript.
  • Knowledge of PHP preferred.
  • Familiarity with content management systems.
  • Familiarity with basic graphics manipulation and photo editing software such as Photoshop.
  • Self-starter with the ability to work collaboratively with others and under limited supervision.
  • Innate passion for communicating through new media channels and understanding what motivates people to engage on the web.
  • Strong project management skills.
  • Excellent verbal and written communication skills.
  • Familiarity with social media vehicles and integration.
  • Experience with Google Analytics, search engine optimization, and digital advertising preferred.

To learn more, please visit: http://ov.coop/6na

About this company
You probably know Organic Valley Family of Farms as a trusted source of delicious and healthful organic foods, but did you know that the key...