Brace yourself: OrthoSynetics is a dental practice management firm aiming to take a bite out of the nationwide orthodontics market. For a fee, the company manages business aspects of orthodontic and dental practices, handling advertising, payroll processing, financial reporting, and purchasing, as well as real estate, construction matters, and information technology support. The firm serves about 350 practices, mostly across the southern US. OrthoSynetics also helps sell existing practices by providing demographic and market analysis services to potential buyers. Or, for the orthodontist who's not quite ready to commit to a full practice, the company offers partnership opportunities.
OrthoSynetics grows by increasing the number of practices and contracts it manages. It does this by marketing itself as a way for dental professionals to focus on their craft rather than on the administrative burdens related to running a dental or orthodontic practice. OrthoSynetics uses regional offices staffed with managers and sales representatives to provide support to its clients. It markets the various dental and orthodontic practices through direct marketing, television advertising, and web-based advertising.
One way the company has sought to make itself more available to its member practices is by offering many of its services online. Through its practice portal, dentists and orthodontists can access practice and patient websites, corporate resources, a marketing center, human resources, and technical support. OrthoSynetics has also taken up with the growing trend of using social media sites to market itself, and has a presence on Facebook, Twitter, and LinkedIn.
CEO David Marks, who took over in 2010 when former CEO Chris Roussos resigned to pursue other interests, also contributes to the company's blog. – less