Brand Marketing Manager
Outdoor Living Brands - Richmond, VA

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Essential Duties and Responsibilities

  • Training and consultative role to support franchisees with their local marketing


  • Identify, develop and support local programs that supplement national

activities to achieve sales and profit objectives and build the brand.

  • Work in conjunction with the franchise support team to plan, manage and

administer the Brand Marketing Fund.

  • Manage third-party suppliers to meet goals and objectives of the marketing


  • Analyze and report on data about marketing efforts that are driving results.
  • Decide the timing and plan the content for training opportunities such as

webinars, system-wide franchisee calls, annual meeting, etc.

  • Work with new franchisees to research marketing and advertising opportunities

and develop a launch plan.

  • The Brand Marketing Manager will “own” all marketing projects that impact

the brand and work collaboratively with cross-functional team members to
execute projects (communication of deadlines, assignment of roles within a
project, etc.).

  • Monitor and update technology solutions that assist franchisees with the

implementation of local marketing and advertising efforts.

Essential Skills and Attributes

  • Ability to organize and manage multiple priorities in a timely fashion.
  • Excellent interpersonal and communication skills.
  • Proficiency in Microsoft Word, Excel, and Powerpoint.
  • Outstanding organizational and project management skills.
  • Problem solver.


  • Compensation commensurate with experience
  • Corporate benefit package (including, as applicable, medical, dental, disability,

retirement and other employee benefits) on the same terms and conditions
that are being provided to other employees.

  • Coverage of any reasonable, approved out-of-pocket business travel expenses

incurred during the execution of employment duties.

Candidate Requirements & Competencies

  • Strong verbal communication skills
  • Energetic and enthusiastic attitude
  • Persistence
  • Persuasiveness
  • Self-starter
  • Creativity
  • Strong organizational and time management skills
  • Attention to detail
  • Multi-tasking capabilities
  • Ability to thrive in a fast-paced, results-oriented environment
  • Ability to maintain a positive and respectful demeanor at all time
  • Ability to work both independently as well as within a team environment
  • Bachelor’s degree in business or related field is preferred
  • Microsoft Office products knowledge and proficiency