Planning, strategizing, data tracking and analysis.
Director of Business Development (Former Employee) – Los Angeles, CA – January 7, 2013
What I learned the most- planning, strategizing, and tracking data is inmensely important. I was involved in the yearly Strategic Business Planning. An in-depth analysis of the year past with the highs and lows as well as projections for upcoming year.
Preparing proposals and business plans for each new account was highly desirable. My collegues and I created "mini" Business Plans for newly acquired account. Methods in creating mini business plans for accounts- intel gathering, goal-setting, track organic growth, forecast potential new growth, laying out the marketing plan for growth and cost of marketing campaigns, showing ROI. Once prepared, it was written up and presented to VP of Marketing. Once approved, then presented to client/Medical Director.
As for tracking- we consolidated goals versus actuals on a daily and monthly basis. Analyzing data was extremely important as it was a tool in assessing growth and retention targeted goals.
The most enjoyable part- was managing sales team. My approach is act as a mentor and lead by example.