Need some TLC for your chompers out West? Western Dental can help if you're in Arizona, California, or Nevada. The company, which describes itself as a staff-model dental HMO, manages a network of more than 250 Western Dental offices and some 1,700 affiliated dentists and 1,400 other dental health specialists. Services include general dentistry, orthodontics, and oral surgery. The company also offers a variety of individual and group HMO plans to some 750,000 members. Western Dental also accepts most major private insurance including PPOs and DHMOs. Western Dental's roots go back to 1903, when Dr. Curtis Beauchamp founded the company to provide low-cost dental services.
The company operates in Arizona, California, and Nevada.
In addition to providing consumer access to dental providers, the company provides administrative and quality monitoring services to its member facilities. Western Dental Services is also enhancing its service offerings by implementing an electronic health record (EHR) system that will connect patient records throughout its provider network.
Sales and Marketing
Dr. Curtis Beauchamp built his company (originally known as Dr. Beauchamp Dental) via mass advertising and the offer of no-interest credit for low-cost services. The company still finances its services at 0% interest and is a leading dental provider for California's Denti-Cal (dental Medicaid) recipients; it also works with other major dental insurance plans.
Western Dental Services also targets low-to-middle income segments of the market by advertising to clients with poor credit and offering payment plans.
Along with general dental and orthodontic services, the company's providers offer specialty dental work including cosmetic, prosthodontics (dentures, crowns), and teeth whitening. Western Dental Services expands its network of clinics by opening new locations in partnership with area dentists; for instance it established combined family dental and orthodontic centers in Porterville, California, in 2010 and in Gilroy, California, in 2011. It also opened a new orthodontic center in Stockton, California, in 2010.
The Beauchamp family sold Western Dental Services in 2006 for a reported $400 million to the private equity arm of Citigroup.