Pros: opportunities to be creative, budgets to try new things, ability to grow strategic thinking and project management
Cons: a lot of red tape due to being a regulated body, changes can occur at lightning speed or at a snails pace depending on the day
PG&E is a an interesting company to be a part of to say the least. As a marketer within the company, you are constantly challenged on how to engage customers with an intangible commodity that they never think about unless it is broken. This hurdle pushes the team to think outside of the box to come up with creative and persuasive ideas to reach customers – more... and cut through the clutter.
PG&E, like any utility, is often seem as slow moving and antiquated in its processes. Although this is true at times, there is a lot of opportunity to influence the way customers are marketed to and engage them in conversations that are often not top of mind. This means that there is opportunity to bring creativity to the table and move the needle on many fronts.
Having been with the company for almost five years, the one thing I can say emphatically about the company is that there is never a dull day at work. PG&E offers a multitude of work experience that has helped me build a strong customer centric portfolio of projects that span from building brand trust to pushing energy efficiency programs. This work includes both the strategic planning from the ground up to hands on involvement of the tactical execution. – less