While the breaching whale logo used by Pacific Life Insurance evokes the West Coast, the company operates all across the US. As the primary operating subsidiary of Pacific Mutual Holding Company, Pacific Life offers a wide range of life insurance, asset management, and financial services products, including individual annuities and mutual funds. It also offers a variety of investment products and services for individuals, businesses, and pension plans. Subsidiary Pacific Life & Annuity offers the same mix of life insurance and investment products and services for individuals and businesses in New York. Pacific Life was founded in 1868.
Pacific Life policyholders are members of parent Pacific Mutual Holding Company, which was created in 1997 following a conversion to the mutual holding company structure. Pacific LifeCorp is the intermediate stock holding company.
While life insurance is the company's bread and butter, it has brought in other operations for variety. Pacific Life's Aviation Capital Group subsidiary leases commercial jets to 90 airlines in more than 40 countries. It also manages aircraft assets for third parties such as commercial airlines, aircraft manufacturers, and financial institutions. Other subsidiaries include Pacific Asset Management, which provides third-party institutional asset management.
Sales & Marketing
Pacific Life's insurance policies are sold through independent distributors and through dealer/broker subsidiary Pacific Select Distributors.
The company's growth strategies helped Pacific Life achieve strong results in 2011, with revenues increasing 15% over 2010 to almost 6.7 billion, and net income increasing 29% to $679 million. Its operating income climbed a whopping 40% over 2010 to reach $823 million. The gains achieved were attributed to enhanced service offerings, expanded life insurance, annuity, and mutual fund product offerings, and the two acquisitions made that year.
Being a mutual company, Pacific Life operates with a long-term focus to serve in the best interests of its policyholders and clients. in doing so, the company navigated the chilly economic waters of the 2008-2009 recession by steadily introducing new products and building up its capital reserves. By 2010 its net income had grown as risk-weary customers squirreled more of their savings and retirement monies into life insurance and mutual funds.
Mergers, Acquisitions & Divestitures
In 2008 the company added international reinsurance to its portfolio when it acquired the former London-based specialty reinsurance operations of Scottish Re and renamed the business as Pacific Life Re. It then added life retrocession (reinsurance of a reinsurer) to its line-up in 2011 by acquiring that business from Manulife and expanded its business to include the Toronto, Boston, Barbados, and Cologne markets.
Also in 2011 Pacific life bought JPMorgan Chase's pension risk advisory business to form Pacific Global Advisors. The unit offers risk management solutions and advisory services to pension plan sponsors.
The firm divested a noncore business, College Savings Bank, in 2012 to a syndicate of investors for an undisclosed price. The banking unit managed two state-sponsored 529 college savings plans. – less