PECO was started with the ideals that had been abandoned by their primary competition. Those abandoned ideals are what created the opening in the industry for a competitor.
PECO stayed true to those ideals in the early days and survived some very difficult times because of the adherence to those ideals.
Given the trying times common to a start up business, there were some internal management conflicts, but success was still found in the marketplace. Eventually, new capital was found to propel the business to a higher level of operating efficiency and PECO has become a solid player in the pallet pooling arena today