Pegasus Solutions has no reservations about providing services to the worldwide hotel industry. Its reservation, representation, and marketing services operate under the Utell, Unirez, and PegsTours names in about 200 countries. In addition, Pegasus Solutions offers central reservation systems, electronic distribution (connecting some 90,000 hotel properties to the Internet and the global distribution system), property management, and commission processing. Pegasus Solutions, which has regional offices in London, Singapore, and Arizona, also powers hotel reservations on travel websites, including Expedia, Orbitz, and Pegasus' affiliate HotelBook.com. Private equity firm Prides Capital Partners owns Pegasus.
The company's representation services segment (revenue from hotels and hotel groups that associate themselves with Pegasus and use its reservations infrastructure) is its most lucrative unit, bringing in the majority of total sales each year. More than half of the company's products and services are sold in the US, with the UK typically representing its second largest segment.
To bolster its position in online hotel marketing, Pegasus acquired Internet marketing company New York-based Open Hospitality in October 2011. Open Hospitality, which will operate as a division of Pegasus, will enable Pegasus to design websites optimized for major search engines and create high-impact email marketing campaigns.
Pegasus boasts a robust technology platform to run its business, thanks to several key acquisitions in recent years to bolster its reservation technology. Pegasus bought rival WizCom, a maker of switch connectivity technology services geared toward the hotel and car rental industries. Before the deal, WizCom was a subsidiary of travel services conglomerate Travelport. Striving to add scalability to its flagship central reservation system, Pegasus also acquired GuestClick, a Web-based software provider. GuestClick's software enabled Pegasus to overhaul its central reservation system, consolidate its databases, and centralize its system functionality.
In late 2008, John Davis III retired from Pegasus Solutions, the company he launched in 1989. Prides Capital Partners bought Pegasus Solutions for $275 million in 2006. – less