Perception Research Services (PRS), founded in 1972, is a global leader in marketing communications research. Our primary focus is Packaging and Shopper research and whether it’s our PRS Mobile Eye-Tracking or innovative methodologies, our forward thinking approach to market research delivers actionable data to our client’s in the present day—but with tomorrow’s technologies.
We work with nearly all of the world's leading CPG companies, including Unilever, AB/InBev, Revlon, Nestle, HP, Target, General Mills, Pfizer, ExxonMobile and McDonalds, among many others. We are a global partner to our clients and approximately half of our studies take place outside of the United States. Our headquarters is in Teaneck, New Jersey, approximately ten minutes from New York City, and we have offices in Chicago, London, Geneva, Rome, Singapore and Shanghai. – less