Marketing Communications Specialist
Business Development and Marketing Coaching Firm - West Palm Beach, FL

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Do you know what it takes to grow an online community? Are you a savvy wordsmith with a knack and passion for creating blogs, sales materials, landing pages, webinars, marketing offers, emails and ebooks? Do you love staying ahead of the game on SEO best practices and developments? Do you have a skill for getting the right emails into the right inboxes, at the right times? Do you enjoy continuously testing your efforts and diving into email and website analytics to review open and clickthrough rates? Are you seeking a marketing position that encourages you to have fun, continuously destroy the status quo and allows you to contribute to the bigger picture of an entrepreneurial, thought-leading organization?

A business-development coaching firm in West Palm Beach is seeking a full-time Marketing Communications Specialist to exercise their marketing talents and take our marketing reach and effectiveness to the next level.

If you have a well-rounded marketing background, a thirst for knowledge and an innate curiosity, a “whatever it takes” mentality, are coachable, can meet strict deadlines while juggling unplanned requests and thrive in a creative, innovative and entrepreneurial environment ... this is the opportunity for you!

APPLICATION REQUIREMENTS: Please send your resume to samantha(at)pharmacyowners.com with the subject line Marketing Communications Specialist and include the 10 reasons why we should hire you, two content samples that demonstrate writing and sales skills and a resume no later than 3pm ET on Monday, March 18, 2013.

The ideal candidate will have ...

  • 3-5 years of marketing experience.
  • Exceptional writing and editing skills with the ability to sell in both brief and in-depth content.
  • A demonstrated understanding of the inbound marketing funnel.
  • Experience planning and producing webinars, blogs, press releases, trade show booths, landing pages and email campaigns.
  • Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. with the ability to communicate in a consistent, on-brand voice.
  • Experience using social media, mass email and website analytic tools and the ability to tweak strategies based on findings.
  • Some basic design skills using tools like PowerPoint, Photoshop, iMovie, Illustrator and InDesign.
  • Basic HMTL experience.
  • Proficiency using Microsoft Office programs. Familiarity with Google Apps is a plus.
  • Experience with HubSpot and CRM systems, such as Salesforce.

Job Requirements

  • “Work Hard, Play Hard” mentality.
  • Desire to work in a fast-paced, dynamic environment with strict deadlines, competing priorities, moving parts and unplanned requests.
  • A curious and tenacious personality - you invest time in continuously learning about marketing and business best practices outside of the office
  • The drive to take projects to the next level without direction.
  • The ability to work independently and as a member of a team.
  • Skills for interpreting and communicating complex concepts and work in the gray – this job will not be black and white.
  • Strong organizational skills.
  • Willingness to research and problem solve before turning for help -- you understand how to use Google as a research tool

Responsibilities Include (but not limited to):

Content and Marketing Offer Creation

  • Writing and contributing to content pieces and instructional content including blogs, webinars, ebooks, templates, whitepapers, press releases, etc.
  • Providing feedback to other contributors and editing other writers’ content.
  • Growing blog subscribers and expanding the overall blog's reach.
  • Designing and tweaking layouts for ebooks, templates, whitepapers, etc.
  • Creating and optimizing landing pages through A/B testing.
  • Understanding and creating content that aligns with our buyer personas' interests and needs.
  • Developing new types of content and offers from scratch to address problems or gaps in our content strategy and membership offerings.

Social Media

  • Creating, managing and evaluating all social media strategies and platforms for the business. This also includes monitoring and engaging with our online communities, as well as expanding our reach.

SEO

  • Optimizing content for search engines and lead generation and conducting analytical projects to improve website strategies/tactics.
  • Developing and implementing keyword strategies to increase ranking and traffic.
  • Evaluating and altering strategies based on a comprehensive understanding of analytics.
  • Practicing white-hat, honest and creative SEO tactics.
  • Building and executing link-building strategies to enhance off-page SEO.

Email Marketing

  • Managing email campaigns from start to finish, including planning, testing, evaluating and reporting.
  • Developing and optimizing nurturing campaigns for both customers and leads.
  • Segmenting contact lists and personalizing emails based on recipients' interests and needs.
  • Keeping up to date with practices and standards in the email marketing industry.
  • Growing our email list organically, not through bought or rented lists.

Product Marketing

  • Executing marketing plans for our various product and service offerings.
  • Working closely with the appropriate product managers to launch new products.
  • Creating content that helps articulate the value of our products/services.
  • Managing the product pages of our website.
  • Providing detailed information, training and product marketing collateral to sales reps and other departments regarding the products/services.

APPLICATION REQUIREMENTS: Please send your resume to samantha(at)pharmacyowners.com with the subject line Marketing Communications Specialist and include the 10 reasons why we should hire you, two content samples that demonstrate writing and sales skills and a resume no later than 3pm ET on Monday, March 18, 2013.

Location: West Palm Beach, FL


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