Pharmavite manufactures pharm-fresh nutritional supplements. Pharmavite's Nature Made brand of vitamins, mineral supplements, and herbal remedies are sold through major mass retailers and drugstore chains. Like all successful supplement makers, Pharmavite's product lines shift and adapt and new product development is key. It has entered the snack food segment with its SOYJOY nutrition bars, which are made from soybeans and offered in flavors such as blueberry and strawberry. It also makes Voots Veggie-Fruit Tarts among other products. Pharmavite is a subsidiary of Japan-based Otsuka Pharmaceutical.
Every year the company produces more than 120 different kinds of supplements and fills more than 120 million bottles with 15 billion tablets, capsules, and softgels.
Pharmavite is headquartered in Northridge, California, and has facilities in San Fernando, and Valencia (both in California), and also in Opelika, Alabama.
Pharmavite's strategy to capitalize on the growing global consumer trends on health and wellness and meet increased demand for its products.
In 2012 Phamavite announced its largest expansion of Nature Made products in more than 40 years, offering a total of 20 items across three new Nature Made product lines - VitaMelts, Full Strength MINIs, and Adult Gummies. In addition, Pharmavite introduced Voots Veggie-Fruit Tarts, a recent brand acquisition.
In 2011 the company chose Opelika, Alabama as the location for a new manufacturing and packaging facility. The Opelika plant allows Pharmavite to have manufacturing capacity near East coast markets, which make up a significant portion of company's business.
Pharmavite is a subsidiary of Otsuka Pharmaceutical.
The company was founded in 1971 and acquired by Otsuka in 1989. Otsuka has since introduced the Nature Made vitamin brand to Japan.