Piggly Wiggly Carolina Company operates more than 100 Piggly Wiggly supermarkets throughout South Carolina and southeastern Georgia. About 10 South Carolina locations offer online shopping. In addition to traditional supermarket fare, the company offers in-store pharmacy departments and health screenings at some locations. Piggly Wiggly Carolina was founded in 1947 when Joseph T. Newton purchased a Piggly Wiggly grocery franchise from the Piggly Wiggly Corp. Sister company Greenbax operates the Pig's Favorite Customer (PFC) loyalty card program for the company. Once the largest family-owned private company in South Carolina, Piggly Wiggly Carolina is now 100% owned by its employees.
Following the April 2007 retirement Joseph T. Newton, III (the son of the company's founder), David Schools, formerly a SVP of the grocery chain, was tapped to lead the chain. Under Schools, the regional grocery chain revamped its marketing department and media strategy in a bid to get shoppers to buy more at its stores. Actions included returning to television advertising and using social media, including Facebook, to boost sales.