The cereals that have filled millions of breakfast bowls worldwide since the 1890s found themselves boxed up in new company, Post Holdings, when Ralcorp Holdings spun it off in early 2012. The maker of Grape-Nuts, Toasties, Honey Bunches of Oats, Raisin Bran, Shredded Wheat, Bran Flakes, Fruity Pebbles, and Alpha-Bits is the third-best-selling breakfast cereal brand in the US (after Kellogg and General Mills). Post's manufacturing facilities are located in Arkansas, California, and Michigan, as well as Ontario. In the spinoff, every two shares in Ralcorp brought stockholders one share in Post Holdings. Ralcorp announced in late 2012 that it is exploring the sale of its remaining 6.8-million-share stake in Post.
Prior to the spinoff, Post represented Ralcorp's branded cereal segment, which had been on a slow financial decline, with net sales falling 3% in 2011 from the previous year. Ralcorp acquired Post from Kraft Foods in 2008 for about $2.7 billion, but its success with the brand was sporadic. In the end, it decided to launch Post on its own to focus on its own burgeoning private-label food business.
Post plans to get back on the upswing primarily through focusing on sales to large customers such as Wal-Mart. Increased marketing efforts via the Internet and social media can also be expected. – less