First things first. Premier Beverage Company is a wholesale beverage business that provides wine and spirits, along with nonalcoholic beverages to licensed liquor retailers in Florida. It carries all the big names (Bacardi, Beefeater, Grey Goose, Jack Daniels) and lesser-knowns as well (Corner Creek, Majorska, Three Olives). The company's Augustan and Noble divisions handle the wine side of things, offering some 400 domestic and imported labels from around the world. Premier has operations in the cities of Jacksonville, Miramar, Orlando, Pensacola, and Tampa. It is part of the Charmer-Sunbelt distribution group.
Premier provides its customers with more than delivery of goods. In addition to distribution, the company offers graphic services, including professionally designed and produced table cards and drink menus made to the customer's specifications; it also offers category-management advice, wine and spirits education, and community-relations services.