About Professional Bull Riders
Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization based in Pueblo, Colorado, USA. PBR events are televised on Versus, FOX, and NBC. More than 800 cowboys from the U.S., Canada, Brazil, Australia, and Mexico hold PBR memberships.
The organization began in 1992 through the efforts of 20 professional bull – more... riders, who each contributed $1000. Since that time, the organization has grown to include four tours which collectively stage over 100 events a year. Prize money has exploded from $250,000 in 1994 to over $10 million in 2006.
The PBR's premier tour, the Built Ford Tough Series, includes 31 events across the country every year. Pyrotechnics, pulsating music and special effects open each event, and each features the top 45 riders in the world at the time. Riders attempt to stay on a bucking bull for eight seconds, and rides are judged based on both the rider's and the bull's performance. At the end of each event, the top 15 riders compete in the short round, or "short go"; the rider with the highest point total from the entire event becomes the winner.
On November 4, 2007, after a record setting eight event wins in the season, Justin McBride won his second title in three years.
Total viewership, including event attendees and the television audience, grew 51.93 percent between 2002 and 2004. In 2004, 16.4 million fans watched or attended a PBR event.
Randy Bernard runs the PBR as CEO.
The PBR publishes its own magazine, Pro Bull Rider, seven times a year.
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