Progressive Business Publications is one of the fastest-growing companies in specialized publishing. It was founded by Ed Satell in 1989 with a single publication. Building on that model, PBP quickly accelerated into fast-growth mode, adding about three publications per year since 1991.
PBP now has 28 business-to-business publications, with an average revenue per publication that is three times the industry average. The company's average annual subscription and revenue growth rate has far exceeded the industry average, making PBP the industry leader.
Building on its success, the company has expanded beyond its core 28 business-to-business publications to become a diversified information services provider, now publishing over 60 publications and offering a wide range of reference, compliance and educational products in a variety of formats.
Key factors contributing to PBP's success have been:
Strong editorial quality
We're totally committed to product quality for two reasons: 1) As a matter of pride, we refuse to offer our customers anything less than the best period; 2) It makes good business sense. In subscription-driven publishing, "Marketing gets 'em and Editorial keeps 'em." We invest heavily in marketing costs to drive in trial subscribers. It only makes sense to provide them with a high-quality product that meets their needs and inspires them to buy the publication. – less–ZoomInfo