For many years, PPAI has had a voice in Washington, D.C., to promote and protect the interests of the promotional products industry and small business interests in general. And we need that voice now more than ever. The past year has brought increased scrutiny of the promotional products industry by the pharmaceutical industry, special interest groups and product safety advocates. It is essential that every industry practitioner take time to become educated on the external forces now influencing our marketplace. The list of rules, regulations and codes is longâ€"and it is growing.
All members interested in tracking the legislative issues that affect the industry should visit the Associationâ€™s legislative action site, PPAI LAW, for an up-to-the-minute look at the most pressing issues and legislation. PPAI LAW houses multiple resources to help you understand what federal and state product regulations mean for your business, a synopsis of key pieces of legislation and sample letters you can use to communicate with your local legislators.
When new legislation is introduced, either on a federal or state level, PPAI will issue action alerts to members. These action alerts will include step-by-step directions for communicating with your legislator. It is vital that you make your voice heard through e-mails, faxes, phone calls and blogs. If you are interested in taking a more active role in grassroots advocacy, please let us know and we will add you to the database.
PPAI also frequently updates its Product Safety page to help members stay informed of ongoing product safety requirements and issues related to the Consumer Product Safety Improvement Act (CPSIA). This rule made significant changes to consumer product safety laws and gave the Consumer Product Safety Commission (CPSC) significant new responsibilities for ensuring the safety of consumer products. This law will likely have a profound impact on our industry through testing, reporting and labeling requirements. It is essential that you familiarize yourself with the CPSIA. The Product Safety page hosts a variety of product safety resources including the PPAI guide to product safety, archived webinars, schedule of implementation, articles, a Prop 65 Guide and links to many resources that can guide you in your product safety efforts.
These days you canâ€™t afford not to pay attention. There is a real and growing cost associated with non-compliance. It is incumbent upon everyone to stay current on all information. Throughout 2009, we must be prepared to do more than just sellâ€"it is also our responsibility to teach end buyers. We must be an industry of educated consultants providing solutions in an ethical, professional manner.
Anne Lardner, formerly senior manager of communications, now serves the Association as senior manager of public affairs. She can be reached at AnneL@ppai.org or 972-258-3041. – less–ZoomInfo