Proper Cloth was started by Seph Skerritt. The original idea was simple: make it easy for men to buy dress shirts that fit perfectly.
In October 2008 we launched the first version of propercloth.com and sold our first shirt. We were not an instant success. The first couple years were particularly humble. We didn't come from fashion. We didn't have any contacts. We had a lot to learn. We made a lot of mistakes. We were bootstrapping with credit cards and small loans from friends and family. Our manufacturing was antiquated and slow. Our selection was limited. – less – More from ZoomInfo »