E-mail and Marketing Automation Specialist
REGENESIS - San Clemente, CA

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  • Primary responsibilities include managing Pardot marketing automation software and integration with Salesforce.com for demand generation, lead nurturing, lead scoring and specialized automated communications programs.
  • Ability to build and implements standard processes and procedures for marketing automation efficiency.
  • Maintains quality of data within Pardot including list import and de-duplication efforts to maximize the effectiveness of e-mail and direct mail marketing programs.
  • Manages strategic e-mail marketing programs in support of lead generation, event promotion, corporate communications, and customer retention. Understands best-practices in e-mail marketing including A/B testing.
  • Tracks and manages main schedule of e-mail marketing programs and campaigns.
  • Provides regular and key reporting metrics on e-mail marketing and campaign performance, with the ability to make relevant recommendations based on the data and analysis.
  • Perform and understand various forms of data segmentation through use of lists, filters and groups to execute regular email campaigns and nurture programs
  • Able to integrate corporate websites and forms into marketing automation and Salesforce.com workflows.
  • Must have a strong interest in and passion for technology and how it can optimize marketing and business processes.

Preferred Experience

  • Database Management (segmentation, reporting and maintenance)-
  • E-mail marketing best practices including A/B testing, messaging, design, HTML, etc.
  • 2-3 years of direct experience using or administering a marketing automation system ( Pardot, Eloquoa, Marketo, etc.)
  • Salesforce.com use and understanding including marketing functions such as campaigns, (Salesforce.com – Marketing Modules)
  • Data analysis, reporting and business intelligence