You might say this mapmaker lets you know where you stand. Commercial mapmaker Rand McNally is famous for its top-selling flagship product, the Rand McNally Road Atlas. In addition, the company publishes map books and educational products for classrooms, as well as travel-related software and online map and travel content. It also makes GPS devices and routing navigation software for the commercial transportation industry (IntelliRoute), as well as fleet management software (TruckPC). The company traces its roots to 1856 when William Rand opened a small printing shop in Chicago; he and Andrew McNally founded Rand McNally & Company in 1868. Today Rand McNally is owned by private equity firm Patriarch Partners.
Its popular road atlas and other printed products continue to form the core of Rand McNally's business, but the company is focused on remaking itself for the digital age. To compete with Google Maps (from search giant Google) and other online services, Rand McNally has expanded its offerings to include trip and travel services, traffic reports, and a travel blog. In 2010 the company launched a redesign of its RandMcNally.com website. The upgrade resulted in the publication of information on more than 15 million points of interest; 2,000 destinations; and 8,000 video travel guides.
Also in 2010 the company grew its digital holdings with the acquisition of Tripology, an online lead generation service that matches consumers with trip planners. About a month before the acquisition, Tripology had closed operations when a potential investor failed to fund the company as planned. The purchase price was undisclosed. Rand McNally used the acquisition to expand its product line beyond map-related offerings.
Rand McNally is also focused on consumer and commercial GPS devices. Its push to develop new products is being fueled by capital from Patriarch Partners, which purchased Rand McNally in late 2007. It later installed former video game executive Dave Muscatel as CEO. – less