Lame Job Selling Adverrtising Programs that Don't Get Results
Internet Marketing Consultant (Former Employee) – Florida – June 18, 2014
Implemented a huge change in how sales reps were compensated. No longer paid on what you sold, now paid on campaign performance, which sales reps had no control over. Unstable environment, there is a new manager every couple months or no manager at all. No leadership. Leadership does not have any sales ability. Advertising campaigns did not perform the way it was sold, uncomfortable selling something I didn't believe in and having disappointed and frustrated customers.Senior reps stay because they live off of commissions from their renewals. No sales leads. Sales reps have to set up their own internet advertising campaigns, even though they have little to no knowledge about setting up a search engine marketing campaign. Intranet is not user friendly, and good luck getting someone to help you learn to use it. Management just assumes you know how and why to pull reports, and when they realize you don't they are confused and think you're stupid. Prospects did not respond well to ReachLocal as a company. Horrible compensation plan for new reps with no book of business. They do not give you any existing accounts, and when accounts do become available to are given to senior reps secretly.
average base salary, expenses paid, health benefits, ad tracking software (which works against you most of the time, but at least they have it), can sell nationwide (kinda), truly cannot think of anything else
disappointing compensation plan to say the least, underperforming advertising campaigns, sales reps are responsible for creating advertising campaigns, sales reps are responsible for constantly monitoring and changing the ad campaigns, you don't get paid for what you sell - but, on the performance of the ad campaign which is out of your control