ReaderLink offers a variety of marketing and product selection services to help optimize your book sales. ReaderLink's Product Managers collaborate with our Sales and Category Management teams then regularly meet with senior-level publisher representatives at over 300 different publishers to review and evaluate thousands of new titles. Input is provided on release timing, cover art, marketing plans and other essential elements designed to lead to successful sales in the various retail channels that we serve. Our goal is to effectively curate the optimal assortment for each storefront.
Our Vendor Managed Inventory (VMI) System technology evaluates title viability based on comparative title Point of Sale (POS) data at the individual store level, although Product Managers may make adjustments based on current sales trends, media events, format and other factors. Syndicated data sources, such as Bookscan, the USA Today and the New York Times bestseller lists, are also closely monitored. – less–ZoomInfo