Senior VP E-Commerce - Beauty Industry
Recruiting Experts - Los Angeles, CA

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Position Title Senior VP E-Commerce - Beauty Industry - CA #1890

Relocation Yes

Location Los Angeles CA Area

Leading clinical skincare company seeking dynamic, seasoned SVP or VP of Ecommerce to spearhead it's dot com business. Qualified candidates will have a minimum of 10 years of combined online and B to C experienced with a strong IT acumen, brand sensibility and understanding of the consumer experience through all channels of Direct distribution.

This position leads a team of online marketers, business analysts and designers and partners with an IT support team. The successful candidate will have strong interpersonal skills and work well cross-functionally to support all departments within the company.

This candidate must be a proven strategist who can roll up his/her sleeves and drive execution, inspire a team and lead by example.

  • Solid grasp of IT functionality within web structure, order apps and inventory management
  • Understanding of how to utilize analytics to drive strategic marketing decisions
  • Proficient in online acquisitions initiatives including SEO, SEM, paid search, affiliate, CPA, email and other media
  • Proficient in retention initiatives, including email, site merchandising, customization, and other onboarding tools
  • Experience with multiple software applications to enhance the customer experience, including customer reviews, live chat, search functionality, etc.
  • Understanding of marketing and operational databases, segmentation and suppression strategies
  • Must be knowledgeable of current methods and methodologies (web 2.0, rich media, etc.)
  • Effective and influential spoken, written, electronic and presentation skills essential with employees, vendors and cross-functional teams at all levels.
  • Must have extensive and excellent financial and analytical skills
  • Must have prior P&L responsibility and team management experience
  • Experience with Magento is a major plus

Job Responsibilities (include but aren't limited to):

  • Member of Executive Committee
  • Full P&L responsibility, annual budgeting and marketing plans
  • Development of core search engine strategy (paid and organic)
  • Development of acquisition and retention programs for various customer types, product segments, etc.
  • Management of the Ecommerce team
  • Identify, manage, negotiate and evaluate ongoing web marketing alliances and partnerships
  • Utilize analytics to monitor site activity and drive strategic marketing decisions
  • Develop, plan, execute and analyze all direct marketing campaigns for multiple sites, including landing pages, micro sites, sponsorship content, acquisition and retention emails, etc.
  • Drive sales while maintaining integrity of brand, interfacing with Global Marketing to ensure brand consistency.
  • Online sales and merchandising of products on flagship site
  • Interface closely with IT, Web Services, Direct team, Creative Services, Finance and senior management on regular basis
  • Develop and maintain customer loyalty programs, including continuity
  • Responsible for development of email campaigns, including order reminder emails, abandoned cart save emails, etc.
  • Participate as a strategic partner in the development of the company's long term plans
  • Support our Professional, Retail and International channels
  • Drive Affiliate strategy
  • Oversee all paid search, CPA, display and other acquisition initiatives
  • Help drive Social Marketing strategy as related to acquisition
  • Provide a rich online experience for the customer and a destination where customers can become immersed in the brand
  • A/B Split and Multivariate testing
  • Additional duties as required. We do what it takes to get the job done and grow the business at all times.


  • Inspiring leader with solid management skills
  • Strong team player with outstanding interpersonal skills
  • Commitment to company values
  • Negotiation skills
  • Demonstrated ability to meet objectives within budget and deadlines
  • Strategic thinker


  • Proficiency in Word, Excel, Outlook, PPT
  • Experience with Oracle, Middleware, Open Source solutions a major plus

About this company
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