Direct To Consumer Manager
Red Jacket Orchards - Geneva, NY

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Retail Farm Store (Geneva, NY) * Farmers Markets Division (New York City) * E-commerce

The brand Red Jacket Orchards has evolved over decades and sets the standard for premium fresh package products. We have created and nurtured passionate long time customers that know us for the fresh delicious products we produce and deliver always in a sustainable manner.

Our goal is to bring the same characteristics that our products offer to every touch point Red Jacket Orchards makes available to them. Specifically today's consumer wants to touch, visit and see the places where the food they respect and love comes from; they are looking for a “total brand experience”. We recognize we have the infrastructure in place to present this “total brand experience” and are now hiring management to drive levels of excellence we have achieved with our products into our DTC business.

This management level person will be responsible for managing all of Red Jacket's assets associated directly with the consumer. Specifically this will include our retail store in Geneva, New York, our Farmers Market Division in New York City, and our e-commerce/online business. The long term goal will be to manage this division so that it stays congruent with the over all brand growth while achieving the highest profitability possible.

Core requirements of candidate:

  • 5-10 years management experience
  • Strong marketing background
  • Retail and merchandising management experience
  • Online/E-Commerce/ Digital experience
  • Food Industry experience
  • Visitation / touring experience
  • Ability to travel to New York City routinely to oversee “mobile retail” division (farmers markets)


  • Experience managing up to 30 people
  • Experience related to managing a $2,000,000 retail budget
  • Superior communication skills
  • Brand Management experience
  • Beverage brand experience
  • Produce experience
  • Knowledgeable in the culture and history of the Finger Lakes region of NY State
  • 3 years experience living in NYC or a comparable asset
  • Experience in Marketing 3-5 years
  • Experience managing/leading online sales and ecommerce
  • Experience handling a high volume cash business
  • Management experience in visitation, events and tourism
  • Sales experience

For more information on Red Jacket Orchards, visit our website:

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