Reser's Fine Foods makes a variety of food items that have shown up at barbeques and other gatherings for decades. The company offers prepared salads, dips and spreads, Mexican foods, ready meals, and other specialty products under such brand names as Baja Café, Reser's American Classics, and Stonemill Kitchen, as well as the Don Pancho brand of corn and flour tortillas, and newly-acquired Vaughan. Reser's products are sold primarily through national supermarket chains and other grocery retailers in all 50 US states and Canada. The side dish firm, which boasts a dozen US production sites, also produces items for food service customers. Founded in 1950 by Mildred and Earl Reser, the company remains family-owned.
Reser's growth strategy includes acquistions to bulk up and gain entry to new markets. Evolving, the firm joined Oregon's list of largest privately held companies late 2011. It managed to do so by teaming up with Mistral Equity Partners in a $62.2 million bid for bankrupt rival Chef Solutions. The offer scooped up most of Chef Solution's assets and its operating subsidiary, Orval Kent. The move is likely to propel Reser's to a billion dollars in sales. Chef Solutions, which makes a variety fresh salads and other refrigerated side dishes for many of Reser's customers, strengthens Reser's presence in the market for fresh prepared foods.
Reser's entered the fresh-cut market in mid-2011 by buying out family-owned Vaughan Foods. The $18-plus-million deal, which made Vaughan a subsidiary of the company, expanded Reser's portfolio with fresh-cut fruits and vegetables, soups, sauces, prepared salads and salad kits, and side dishes. It also stretched the company's reach in the foodservice and retail sales channels. As part of the acquisition, Reser's took ownership of Vaughan's primary manufacturing facility in Moore, Oklahoma, and its plant in Fort Worth, Texas, which makes soups and sauces. – less
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