Pros: get taken out to lunch/dinner/drinks often by google/facebook/twitter/etc
Cons: long hours, low pay for amount of work, slow to advance
As a coordinator you are responsible for the execution, pacing, optimization, and maintenance of search/social campaigns.
You work heavily in Excel and run campaigns using Google Adwords, Bing Ads, Facebook and Twitter using 3rd party API partners.
OMD is the larger company which usually owns the client relationship and it gets tricky having to deal – more... with them as they are after larger budgets for themselves and may not understand search too well. Relationships with OMD counterparts vary based on client.
Depending on what team you work in, work load can be manageable/light to heavy and nearly impossible.
Management is slow to promote even after they've agreed that you are ready for one. And you will have been doing higher level work months before you get the promotion.
Unfortunately, the bulk of the work will fall on you while your managers leave work early and generally don't do all that much.
Good place to start and understand what this line of work is about but not a place you can stay for years moving up from the bottom (or if you do you'll be underpaid through it all). – less