Return Path is private company experiencing major growth.
Pros: great company culture
Cons: very long sales cycle
A typical day at Return Path, consists of conducting meetings that involve high level executives in the IT or Marketing departments. I am responsible for driving clients through the sales cycle, spending the majority of the time in the discovery stage, building a business case. My territory is regionally based so I spend a large part of my day prospecting for new clients.
I have learned about how email if used correctly is one of the most profitable means of driving sales for large companies. Email marketing is a very complex, and surprisingly the large majority of marketing departments, do have have a grasp on how to get email to the inbox or have a good way to track results.
The nice thing about management at Return Path, there is not a overwhelming sense of micro-management.
From a team prospective, account managers and sales managers work very well together.
The hardest part of this job is:
Very long sales cycle
No one in the industry has budget for this product.
Because of where my territory is based there is not a lot of face-to-face interaction.
The most enjoyable part of this job is, being able to educate my potential clients and to take a very consultative roll in the sales process.