Dice Holdings rolls along with websites devoted to employee recruiting and career development. Through its flagship website, Dice.com, it provides job postings and career-related resources for technology professionals. Dice also operates ClearanceJobs.com, for people with US government security clearances; eFinancialCareers.com, aimed at financial workers; AllHealthcareJobs.com, targeting health care workers; and WorldwideWorker.com and Rigzone.com, for professionals in the energy sector. It also puts on job fairs. Most of the company's revenue comes from employers, who pay to post job listings and view resumes. Investment firms General Atlantic and Quadrangle Group own a controlling stake in Dice Holdings.
To counter the effects of the sluggish economy, the company's growth strategy includes developing career websites tailored for new industry niches. For example, Dice Holdings is active in the burgeoning health care industry job search market through its AllHealthcareJobs.com website, which attracts around 300,000 visitors and has about 14,000 job postings.
In 2012 Dice Holdings diversified beyond recruitment and job-finding sites. It did so through the acquisition of the online media business of Geeknet, a provider of Web content for open source software developers and other technology enthusiasts, for some $20 million. Included in the purchase were sites such as Slashdot, SourceForge, and Freecode. Dice hopes that it can push traffic from these popular sites (which each attract about 1 million unique viewers per month) to its related career sites.
The company is also focused on expanding its industry coverage in new geographic areas. In 2010 the company beefed up its operations in the global energy markets through the acquisitions of WorldwideWorker and Rigzone. WorldwideWorker, based in Dubai, maintains a database of hundreds of job postings for energy professionals residing in Asia, Africa, and the Middle East. Rigzone covers North America with a bank of more than 3,800 resumes as well as industry news and information. Between the two, Dice Holdings now covers the globe for energy, oil, and gas recruiting and information.
Dice Holdings experienced a 17% rise in revenue from 2009 to 2010, mainly as a result of the increase in the amount of customers served at Dice.com (from 5,900 to around 7,000 customers in 2010). Its net income also increased from around $13 million to almost 19%, mostly as a result of increases in demand across all its segments and most notably, the addition of new income provided by its new energy division.
Career-oriented websites are a relatively new business, but in Internet terms, Dice.com is ancient -- the online job listing service got its start in 1991. (Its name originally stood for Data Processing Independent Consultants Exchange.) The service has gone through several corporate incarnations over the years; it was acquired by General Atlantic and Quadrangle in 2005 after its previous owner filed for bankruptcy protection in 2003. The investment firms took the company public in 2007. – less