The Rip van Wafels Field Marketer represents Rip van Wafels in the most intimate sense within the assigned territory. They serve relationships with a variety of retailers and individual customers to solicit sales by encouraging:
New item acceptance
Prime shelf placement
Essential Functions and Responsibilities
Assists the Regional Sales Manager & Marketing Managr in the execution of the sales and marketing plan, meeting both personal and regional goals.
Build relationships with all decision makers within assigned territory, including:
Whole Foods: all team members including grocery team leaders, assistant team leaders, grocery specialists and marketing managers
Individual accounts; independents: grocery/store buyers, employees
Distributors: representatives, managers
During in-store visits:
Identifies key store decision makers.
Effectively communicates Rip van Wafels' point of differentiation and brand strategy. Describes product features to store employees and customers. Highlights any special pricing, new products, product revisions, etc.
Observes displays of both company and competitor product on store shelves, reporting pricing, shelf space, and promotions changes.
Observes SKU mix in store and prompts decision maker to adjust mix accordingly.
Observes inventory levels in stores and prompts decision maker to reorder when inventory levels appear low.
Outside of store visits:
Completes report at the end of each store visit.
Responds to customer requests quickly and professionally.
Reports on growth, expansion, or closing of doors in assigned territory. Visits other retailers that are not customers to observe and report on competitive displays and pricing.
Coordinates and attends demos and events with Marketing Manager and without where applicable.
May involve some weekend or evening schedule during special promotions and/or customer events.
Experience and Skills:
Adaptable: Multi-task efficiently and effectively prioritize business needs.
Personable: Comfortable talking to customers to establish rapport, build a network, and listen to understand customer needs
Goal-oriented: Take initiative to establish account-specific plans, and achieve/exceed sales goals.
Driven: Hungy, hungry, hungry is the ideal candidate. Considerable room for mobility within the company if demonstrated willingness to take initiative.
Team player: Partner in achieving goals; sharing of best practices and learning from other team members.
Innovative: Use creativity in managing the territory.
Education and Experience
1-3 years of sales experience.
Natural industry and/or CPG industry experience with current relationships preferred.
Junior/Community college degree preferred.
Excellent communication skills, both verbally to build retailer relationships, and in writing to accomplish follow-up.
Comfort and familiarity with technology, particularily Google Apps.
Passion for coffee, tea, and/or natural foods industry preferred.
Physically capable of bending and lifting to set up displays, adjust shelves during resets, move product, etc. as necessary during account calls.
Good driving habits are required. Must provide proof of insurance, valid state motor vehicle driver’s license. Job involves heavy daily travel within assigned territory
Compensation + Perks
Access to company vehicle
Never-ending supply of Rip van Wafels
Regular team lunches and outings - Access to coffee competitions & entrepreneurship events
Fun, high energy and dynamic work environment
One of the best office locations in San Francisco
Read more and apply here: http://ripvanwafels.theresumator.com/apply/STFlah/Field-Sales-And-Marketing-Representative-Bay-Area.html