Rodd Hotels & Resorts

The website has been developed with three major strategic areas in mind. Quality product and service information, timely vacation deals and specials and an Email Marketing component. Marketing manager Mary Ellen Dougan stated that, "Our ability to keep our website updated with timely information has contributed to our success with the number of – more... visits to our web site. The numbers signing up to receive our eNewsletter continue to grow on a weekly basis and have now reached more than 4,000 subscribers. This is proof that our online strategy is working." The other important focus for the web site was better serving the Meetings & Conventions side of the business. The new web site has a section, dedicated to meeting planners and allows them to become acquainted with each property and access quality information to help plan their meeting with Rodd Hotels & Resorts. Meeting planners can also request a quote online for one or more Rodd Hotels & Resorts properties. The Request a Quote feature allows the user to provide details of their meeting, including guestrooms, food & beverage, audiovisual requirements and much more. The service has experienced great use in the first six months and provides the user with timely access to information. Rodd Hotels & Resorts has 13 hotels and resorts in Atlantic Canada with the head office located in Charlottetown, Prince Edward Island. – lessMore from ZoomInfo »

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