Pros: entrepreneurial spirit of the company
Cons: over 80k miles of travel annually by car
Royal Cup Coffee is a well established family owned company with home offices in Birmingham, Alabama. The company imports, roasts and distributes their superior coffee products to some of the best known businesses in the world (i.e. - McDonalds, Hardees, Cracker Barrel, Waffle House, Huddle House, Hilton Hotels, a wide variety of convenience stores and many of the best white table cloth restaurants) in the markets they work in. I was hired as the District Manager to establish the South Carolina, NC and Georgia markets when they decided to expand their business. I was able to use my years of experience in sales with Pepsi Cola (aka - Atlantic Bottling Company) to service existing accounts and was able to establish new businesses and relationships while hiring, training and managing Route Sales Drivers, Service Technicians and a warehouse to expand the area. Travel around the district to assure quality to existing customers and establish and assure quality service was important to maintaining and growing the business. I was able to work independently and learned how to hone my sales skills to establish new clients.