At RPM, we believe with the right strategy, social media can be a powerful tool for our Client-Partners. It offers a chance to have a living, breathing conversation with a very specific target. We can create an active dialogue in which to connect with people. Whether in a queue of potential "friends," as a contributor to an existing group, as a source for important information, or simply as an advertiser, social media is the ultimate on-going dialogue between brand and consumer.
Starting with a strong message, a dynamic website with plenty of consumer-desired information, and a dialogue-oriented mechanism where customers can review and respond, there are so many extraordinary ways in which a marketer can participate and communicatewithin the user-generated world. From exciting product demonstrations on YouTube, to rave reviews on Yelp, we can shape and even lead the conversation taking place in these virtual communities. With the right planning, control, and constant supervision, these efforts can be remarkably successful. – less – More from ZoomInfo »