The Rug Doctor is "steaming mad at dirt." Luckily, it's not just the company's tag line; the Doc's also got a remedy. Rug Doctor is an international manufacturer and marketer of steam-cleaning carpet machines and related products. It has grown from a regional West Coast manufacturer and now has more than 35 warehouse and service centers throughout the US, with additional facilities in Australia, Canada, Puerto Rico, and the UK. Products are sold through a network of distributors and are carried in more than 33,000 drug, grocery, hardware, and home center stores. Rug Doctor customers include both professional vacuum cleaner sales and repair shops and do-it-yourself consumers.
The carpet-cleaning company enjoys brand recognition among consumers and commercial clients alike. Rug Doctor's professional-grade carpet cleaning machines are sold starting at about $600 and come completely assembled. Other products include spot and stain removers, vacuum cleaner bags and belts, and hand tool vacuum extensions. The company's cleaning machines also can be rented for as little as $20. Its Rug Doctor Pro commercial division offers a complete cleaning system for contractors and building maintenance professionals for carpets, ceilings, hard floors, upholstery, and walls. Rug Doctor makes its namesake carpet cleaners at its manufacturing and distribution plant located in Fenton, Missouri.
Another floor cleaning company, which is a new entrant to the rental market, has begun to heat things up for Rug Doctor. BISSELL Homecare, which specializes in deep cleaning, launched the Big Green Deep Cleaning Machine at 800 stores, including several hundred Lowe's do-it-yourself locations, in late 2010. BISSELL's entry product is rented for $24.99 a day plus the cost of chemicals, attachment hoses, and tough stain tools. The competitor sells its machines, which are made in China, for $400-plus.
In the meantime, Rug Doctor is looking to grow its international distributor base in other markets, such as Asia, Europe, and the Middle East. – less