Rust-Oleum has been fighting the spread of iron oxide and other corrosion for several decades. The company makes paints, seals and other coatings that resist moisture and corrosion. Designed for materials that are exposed to the elements, including light fixtures, patio furniture, wheelbarrows, mailboxes, and window trim, Rust-Oleum products come in multiple colors and textures. It also makes paints for indoor furniture, epoxies for garage floors and truck beds, and oil finishes for wood. Rust-Oleum is a subsidiary of chemicals and consumer products heavyweight RPM International.
A flagship brand of RPM International, the company has grown from a limited line of 12 rust-preventative paint products in the 1990s to become a global leader in terms of brand recognition and market share in the consumer small project paints and related products space with hundreds of proprietary products. It offers a broad line of rust-preventing coating products for the Do-It-Yourself and professional markets, as well as specialty products, deck and fence restoration products, and metallic and faux finish coatings.
Rust-Oleum operates manufacturing plants in the US (Maryland, Massachusetts, New Jersey, West Virginia, and Wisconsin), Belgium, and Canada.
In 2011 Rust-Oleum and DAP Group (which make up RPM's consumer segment) accounted for 33% of RPM's total revenues.
New products introduced in 2011 and 2012 included Rust-Oleum Ultimate Polyurethane, formulated using a custom blend of hybrid oils; Rust-Oleum Premium Deck and Fence Stain; and new interior and exterior wood care lines.
In addition to product innovation and diversification, the company has grown geographically through acquisitions. In 2010 Rust-Oleum acquired Dutch industrial cleaner and specialty coatings maker Chemtec Chemicals BV. With sales of about $6 million a year, Chemtec markets specialty cleaners for exterior surfaces, and specialty, anti-slip and anti-graffiti coatings for cleaning and paint applications.
Rust-Oleum acquired UK-based FibreGrid Limited for $3.5 million in 2009. The company is a supplier of fiberglass anti-slip safety products, and its marketing and manufacturing capabilities helped Rust-Oleum capture a significant segment of the British market following the acquisition.
Rust-Oleum was founded in 1921 by a Scottish-born sea captain named Robert Fergusson who discovered that fish oil prevented rust.
RPM International acquired Rust-Oleum in 1994. – less