MARKETING MANAGER
SINGAPORE TELECOM USA, INC - Redwood City, CA

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Responsibilities:

  • Work closely with the Country Director to develop the overall country marketing plan, which includes identifying potential customer segments and go-to-market strategy
  • Execute effective lead generation programs to develop qualified opportunities for sales team
  • Plan and organize thought leadership events, customer events, seminars, exhibitions, business forums, luncheons and/or to achieve market communication.
  • Develop and maintain addressable customer database, and market information such as competitive landscape and analysis. Provide constant feedback to management on market pricing and propose improvement.
  • Source, train and manage 3rd party telemarketing agency to drive qualified leads
  • Work through/with Channels & Partners to execute go-to-market strategies/engagement.
  • Responsible for conceptualizing and executing in-country digital marketing strategies (SEO/SEM, Social Media, eDMs) to achieve targets.
  • Development of viral and web exclusive content that is in line with current trends and developments within the industry. Write & edit creative materials for promotions, direct marketing (email, newsletter), advertisements.

Requirements:

  • Degree
  • Minimal 3 years working experience with at least 1 year in a sales/marketing role.
  • Must be a self-starter, outgoing, and versatile. Able to work independently, but also effectively in a team environment.
  • Should be confident in public speaking and has an outgoing personality.
  • Excellent communication skills, both written and oral.
  • Experience in telecom products/services especially in Wide Area Network (WAN), doing business in Asia would be added advantages

Please provide salary history if possible.


Indeed - 19 months ago - save job - block
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