SVP, Associate Director Research & Planning (Former Employee) – New York, NY – July 10, 2013
• Early on, working on Wendy’s the first time, I learned the importance of social media (then WOM) and it’s ability to catapult a brand into culture, when Ronald Regan asked, “Mr. Gorbechav, where’s the beef?” Ever since, I’ve remained attuned to finding ways for brands to permeate culture, which is critical in today’s environment.
• While working on Tylenol during “the scare,” I also learned the importance of a brand’s ability to establish a meaningful relationship with people. One based on trust, transparency and shared values -- exactly what the realities today’s market demands.