Pros: great team of smart folks, lots of opportunity for creativity in various media
Cons: long hours, bureaucracy common to large corporations
For Sabre Holdings, I managed an international team of designers responsible for brand marketing and advertising over 17 different brands including Travelocity Business, GetThere, Sabre Airline Solutions, Sabre Travel Network and Sabre Hospitality Solutions. This team and I created print collateral, tradeshow graphics, videos, presentations, Web designs, – more... and advertising. I was also responsible for the overall visual direction for these brands and others and was an intergral part of the tone and voice including copy writing.
My peers were a team of brand managers and an online manager. We all reported to the VP of Brand Marketing. My peers were savvy, energetic people who were fun to work with and fun to know. My team of direct reports, indirect reports, freelancers and contractors were spread throughout the U.S., South America and Europe. I also worked with the teams in Asia and Australia to support their branding and advertising initiatives.
I learned a great deal regarding marketing, strategy, branding and international relations during my 12+ years at Sabre. I also expanding my design and strategy reach to the online, interactive and video world, bringing strategic thinking to each of these areas. I insisted on having access to market research conducted by our research team. This information gave me greater insight into the industries we served and the people that worked within those industries. I learned how to best help them do their jobs, and in turn create a better experience for their end customer.
I strive to carry these lessons through every project. My goal is simply to help my client be successful by learning about their client, understanding their pain points and finding solutions to them. – less