Driving without proof of insurance? That's a hefty fine in most states -- probably better to play it safe. Safe Auto Insurance Group is a property/casualty insurance holding company that, through its subsidiary Safe Auto Insurance Company, sells, markets, and underwrites only state-required minimum-limit personal automobile insurance coverage in more than a dozen states. The consumer-direct insurer focuses on selling and servicing insurance policies from a multi-state network of call centers. Its marketing campaign (including radio, television, and print advertising) targets drivers for whom the minimum legal level of insurance may be the best bet due to financial strain or dings on their driving records.
Another key selling point for Safe Auto Group is its ability to insure most drivers in a matter of minutes. The company offers direct-to-consumer marketing 24 hours a day, seven days a week, both online and over the phone. The company will fax or email insurance documents to its clients, providing them with near-instant proof of insurance.
The company's primary growth strategy consists of establishing itself in new geographic regions. Since its inception in 1993, Safe Auto Insurance Group has expanded past its home state in Ohio to operate in Arizona, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Oklahoma, Pennsylvania, South Carolina, Tennessee, and Texas.
As most people in the country are looking to save pennies where they can, Safe Auto Insurance Group is faced with increased competition in the minimum-coverage market, as traditional insurers -- who have normally shied away from riskier clients -- are moving into the increasingly-attractive, ever-larger arena for minimum coverage. – less