Sapient is no sap when it comes to helping businesses make the jump to the digital age. The company offers consulting, software development, digital marketing, and other services that help clients transform their businesses to compete for a global, digital audience. Its customers have included AT&T Mobility, Unilever, and the US government. Sapient has expertise in providing services for financial and commodity markets, though it also targets global blue-chip customers in the consumer, travel, and automotive industries, among others. It has more than 30 offices worldwide; about half of those are in North America.
The company's SapientNitro group provides branding and marketing services, along with Web design and development, media planning and buying, marketing analytics, and traditional advertising. Its global markets division primarily provides integrated advisory, program management, analytics, technology development, and operations services to clients who operate in the global financial and commodity sectors. The group has development and outsourcing centers in India.
Sapient's government services group offers a range of services, such as consulting, technology development, and marketing, to US government agencies. The company's federal clients have included The Library of Congress, the US Department of Homeland Security, the FBI, and the National Institutes of Health.
Sapient works with partners -- including Microsoft, Google, IBM, and Oracle -- to support its IT development efforts and identify markets that offer long-term growth prospects. The company also works with other IT services and consulting firms, as well as software and equipment providers, to complete client projects. It outsources much of its software and technology development to its Indian operations which, along with its cost reduction efforts and a benefit on its US tax valuation
Sapient's revenue totalled $1.06 billion in 2011, putting the company above the billion dollar mark for the first time, after a fairly steady pattern of growth over the past decade. Revenue rose by about one quarter over 2010, while net income climbed nearly 70% for the year, thanks to strong demand across all three business units. The company cited effective cost control, particularly in the areas of personnel, sales and marketing, and general and administrative expenses, as contributing to its much-improved profit. Meanwhile, its gains were offset by restructuring expenses related to termination benefits for two former executives, severance and other termination benefits for former SapientNitro employees in Australia, and the consolidation of its New York City operations into a single office.
On the acquisition front, the company in 2011 Sapient bought D&D Holdings Ltd., a London-based advertising agency, adding about 200 employees to its SapientNitro segment and extending its marketing campaign production and direct response measurement expertise. Also that year the company acquired Cologne, Germany-based CLANMO, a specialist in mobile strategy, communications, design, and technological implementation. The deal added 50 people to SapientNitro and extended Sapient's access to the mobile market in Europe. – less