Scarborough Research's services include 77 local market studies and a national database. Our data spans 2,000 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns.
Scarborough Research™ is considered a leading authority on local market information. For a taste of Scarborough's local data, visit www.weknowthelocals.com.
Scarborough also offers specialized services including Ciudad Hispana de Scarborough, a suite of Hispanic marketing research services, and Custom Research Solutions.
The company was founded in 1975. It was developed as a newspaper measurement tool and continues to be the media currency in that industry. In the early 1990's Scarborough expanded to include broader media and lifestyle research. Today, the consumer insights company serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies.
Scarborough is a joint partnership with The Nielsen Company and Arbitron, Inc. – less – More from ZoomInfo »