Pizza rounds out business at The Schwan Food Company. With well-known retail pizza brands like Tony's, Red Baron, and Freschetta, the company is one of the top frozen pizza makers in the US, alongside rival Nestlé. But pizza isn't the only product that provides it with dough. Schwan's core business involves a fleet of 5,700 Home Service trucks that deliver 350 frozen food products directly to the doorsteps of some 2.5 million customers. Home Service provides entrees, breakfasts, sandwiches, side dishes, snacks, ice cream, and more to homes and by mail order throughout the US mainland. Besides the US market, Schwan sells food in Western Europe. The family of the late founder Marvin Schwan owns the company.
The company's business segments include Schwan's Home Service, Schwan's Consumer Brands, and Schwan's Food Service. Its Home Service business, which is supported by about 420 sales and distribution centers, is the largest direct-to-home food provider in the US with brands Schwan's and LiveSmart. Schwan's Consumer Brands unit focuses on making fine frozen foods for sale in North American grocery stores. Brands include Red Baron, Tony's, Freschetta, Mrs. Smith's, Edwards, Pagoda Express, Bon Appétit, and Larry's. The company's also a big supplier to the institutional frozen-pizza market through its Schwan's Food Service operation. The group serves healthcare facilities, public and private schools and universities, chain restaurants, and convenience stores with its Freschetta, Holiday Foods, Tony's, Mrs. Smith's, Minh, Villa Prima, and Big Daddy's products. In the non-food arena, the company owns Bi-Phase Technologies, which is headquartered in Eagan, Minnesota. Bi-Phase designs and produces fuel-injection conversion systems that allow gasoline truck and car engines to burn alternative fuel -- in this case, liquefied propane gas.
Through its subsidiaries, Schwan operates from nearly 600 US locations, including a dozen major food production facilities located in Florida, Georgia, Kansas, Kentucky, Minnesota, Oklahoma, Pennsylvania, and Texas. Schwan's Salina, Kansas, plant is one of the world's largest frozen pizza-manufacturing facilities.
The company's Consumer Brands business has been expanding into new retail categories with its premium and Asian-style entrees and shelf-stable crusts and ice cream. As part of this effort, Schwan opened a new entree production line at its Stillwell, Oklahoma, manufacturing plant to support the Bon Appétit brand of premium entrees and its Pagoda Express Asian-style entrees. Known for its branded desserts, the company's Edwards business rolled out ice cream products in 2011 in the southeast region, where it's most popular, and Schwan's brand ice cream items in the Midwest in 2012. Schwan also leverages its distribution expertise to help other companies deliver their products. NutriSystem partners with Schwan for its distribution. As part of the deal, Schwan delivers the weight-loss company's products to customers in the US.
The secretive company is under new management. Alfred Schwan (brother of Marvin) retired as chairman in 2009 after 15 years at the helm. He was replaced by longtime board member and former president of Ecolab Allan L. Schuman. The Schwan family is tight-lipped about its business, as the late founder Marvin Schwan, himself, made a point to give no interviews after 1982.